Beyond being organized and creative, it takes many skills to be a professional Event Planner. I knew I was creative and organized, as many people pointed out to me, but I had no clue I would tap into so many other unrealized skills once I went pro.
Catching the attention of potential customers at a busy exposition requires an orchestrated production involving thought, planning and creativity.
Your booth needs to attract the attention of an expo visitor the way a headline grabs a reader’s attention. Getting their interest in a competitive show environment requires both subtle and dynamic techniques.
Here are some proof-positive ways to create your attention-getting booth: